CRM Specialist

We are the driving force behind leading brands such as Betnacional and Betfair Brasil, which are transforming the digital and sports entertainment landscape throughout the country.

Learn more at: https://www.linkedin.com/company/flutterbrazil/

Responsibilities & Assignments

• Implement multichannel communication flows (Email, SMS, Web Push, Mobile Push, and WhatsApp).
• Monitor and analyze campaign performance metrics to generate strategic insights.
• Propose actions to maximize conversion, retention, and engagement opportunities.
• Generate hypotheses and execute A/B tests.
• Develop briefs for content creation. 

Requirements & Qualifications

• Degree in Marketing, Business Administration, Advertising, or related fields.
• Experience in CRM and strategic communication planning.
• Proficiency with automation and CRM tools (e.g., Optimove, HubSpot, Insider, RD Station, or similar).
• Extensive knowledge of communication channels (Email, SMS, Web Push, Mobile Push, WhatsApp).
• Analytical, data-driven mindset.
• Curious, proactive, and well-organized.
• Team-player with strong collaboration skills.
• Proficient in Excel and Google Sheets.
• Advanced to fluent English is mandatory

Additional Information

• Hybrid work model.
• Full-time employment (CLT).
• Benefits: Meal allowance, Health and Dental insurance. 

Flutter Brazil is one of the leading sports betting ecosystems in the country, recognized for its innovation, operational excellence, and user-centered experience.

We are one of five regions within Flutter International — the global division of Flutter Entertainment — and we represent Brazil in a model that combines local autonomy with global connectivity.

We’re behind leading brands such as Betnacional and Betfair Brasil, which are reshaping the digital and sports entertainment landscape across the country.

Our mission is to deliver a safe, transparent, and engaging betting experience, powered by advanced technology, data intelligence, and high-performance digital marketing. We also lead the Responsible Gaming movement in Brazil, operating with ethics and sustainability at the core of everything we do.

At Flutter Brazil, we believe in the power of diverse talent, collaborative work, and continuous innovation. We are an organization in the making — with real opportunities to contribute, grow, and drive change. Our culture is dynamic and challenging, grounded in active listening, close-knit leadership, and ongoing development.

Our operations are strengthened by access to Flutter Edge — a global network of talent, technologies, benchmarks, and best practices that connects all Flutter regions around the world. Through this network, we learn from top professionals, accelerate solutions, and deliver greater value locally.

We are also part of the Positive Impact Plan, Flutter’s global commitment to social impact, with a focus on inclusion, education, and supporting causes that matter to Brazilian society.

If you believe in the power of responsible entertainment, the potential of technology to transform industries, and want to be part of a global company that is redefining standards — come build the future with us.