Paid Media Specialist

About the Role

As a Paid Media Specialist, you will be responsible for strategizing, planning, and executing paid media campaigns to achieve optimized results by continuously monitoring key KPIs. We are seeking a professional with proven experience across different media channels (Google, Meta, TikTok, Retargeting, Programmatic, and others) and a 360° view of the marketing funnel.

Responsibilities and Assignments

• Develop and implement media strategies and campaigns aimed at driving profitability across your assigned channels, leading tactical execution of plans.
• Manage media budgets for assigned channels.
• Lead and mentor the media team in strategy and execution efforts.
• Support the Digital Marketing team with operations and strategy for paid media channels.
• Identify and implement technical and operational improvements to drive results.
• Utilize web analytics tools (Google Analytics, Looker Studio) and consolidate data from various sources.
• Prepare performance reports and analytical insights for assigned media channels.
• Design and oversee incremental results through A/B testing and experiments alongside the team.
• Track metrics daily, weekly, and monthly.
• Build strong relationships with internal and external partners.
• Continuously seek innovation and improvements in media structures and workflows. 

Requirements and Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related fields.
• Experience in paid media.
• Experience with app measurement platforms.
• Advanced or fluent English proficiency.
• Strong analytical and logical reasoning skills.
• Knowledge of the media market, formats, and specifications.
• Proficiency in Google Sheets/Excel for creating and presenting reports.
• Excellent interpersonal and communication skills.
• Highly organized and comfortable working with numbers.  

Differential Qualifications (nice to have)

• Prior experience in sports betting or iGaming industries.
• Experience with Native advertising and Live Odds channels.
• Interest in sports and sporting events.
• Background in retail, e-commerce, or related sectors.
• Experience managing teams.
• Proficiency with DV360, CM360, and SA360.

Additional Information

• Hybrid work model.
• Contract available as PJ or CLT (Brazilian employment formats). 

Flutter Brazil is one of the leading sports betting ecosystems in the country, recognized for its innovation, operational excellence, and user-centered experience.

We are one of five regions within Flutter International — the global division of Flutter Entertainment — and we represent Brazil in a model that combines local autonomy with global connectivity.

We’re behind leading brands such as Betnacional and Betfair Brasil, which are reshaping the digital and sports entertainment landscape across the country.

Our mission is to deliver a safe, transparent, and engaging betting experience, powered by advanced technology, data intelligence, and high-performance digital marketing. We also lead the Responsible Gaming movement in Brazil, operating with ethics and sustainability at the core of everything we do.

At Flutter Brazil, we believe in the power of diverse talent, collaborative work, and continuous innovation. We are an organization in the making — with real opportunities to contribute, grow, and drive change. Our culture is dynamic and challenging, grounded in active listening, close-knit leadership, and ongoing development.

Our operations are strengthened by access to Flutter Edge — a global network of talent, technologies, benchmarks, and best practices that connects all Flutter regions around the world. Through this network, we learn from top professionals, accelerate solutions, and deliver greater value locally.

We are also part of the Positive Impact Plan, Flutter’s global commitment to social impact, with a focus on inclusion, education, and supporting causes that matter to Brazilian society.

If you believe in the power of responsible entertainment, the potential of technology to transform industries, and want to be part of a global company that is redefining standards — come build the future with us.